Social Media Playbook


Rich media, video channel hosting TVCs, behind-the-scenes content, web-only videos, documentaries and emotive brand stories to build brand affinity and engagement.  

Dimensions Overview

  • YouTube Thumbnail: 1,280 X 720 px
  • YouTube Video (4K): 3,840 X 2,160 px
  • YouTube Profile Picture: 800 X 800 px
  • YouTube Banner: 2,560 X 1,440 px

Channel Customization


Please review the digital display section for guidelines on how to develop the Nissan Brand social profile picture.

Profile Picture

The profile picture will appear where your channel is seen. This includes videos and comments.

Banner Image

This is the image that will be seen across the top of your channel. Try use an iconic banner image that represents the company at its best, like the current car campaign. Be sure to choose an image that will fit within the the desktop and mobile minimum area. All headlines should be in Nissan Brand Font Light.

Video Thumbnails

Video thumbnails let viewers see a quick snapshot of your video as they're browsing YouTube. After your video is finished uploading, you can choose a thumbnail from the options YouTube automatically generates or upload your own. To ensure the highest image quality, the YouTube video thumbnails should be prepared at are solution of 1280p x 720 pixels.

When selecting the video thumbnail, please use the following suggestions as a guide:

  • Boost discovery with your thumbnail image and title
  • Thumbnails should stand out and accurately represent the content
  • Write catchy title, ideally within 70 characters, a one-line description for your video
  • Craft thumbnails and titles that are appropriate for all audiences
  • Headlines should be in Nissan Brand Font Light
  • Be sure the Nissan Illuminated Logo in the top left corner

Video Spotlight

Select a spotlight video to be featured at the top of your channel page. You can select one video for people who are not subscribers and one video for returning subscribers. This video should be the most recent/relevant video or the video that best showcases our brand.

Video Playlists

Create featured sections on your channel to better organize videos based on themes, models, events, technology, etc.

Basic information

Ensure you complete the necessary basic information fields.

Video Watermark

One way to get viewers to subscribe to your channel is by adding a branding watermark to your videos. When you add a watermark, viewers can directly subscribe to your channel if they hover over the watermark when using YouTube on a computer. Use the 150px X 150px transparent PNG logo file. While there are three timing options for displaying the watermark, it is globally recommended to display the icon for the entire video duration.

End Slate

An “End Slate” is used to link to other relevant videos and playlists. In the process of editing your video, you must add the 10-second “End Screen” at the end of your timeline. End screens aren’t available for videos set as “made for kids”.

There are five key components that make up the Nissan Brand End Slate.

  • The Brand Origami background in Red
  • Subscribe call to action in English or in local language translation
  • Animated arrows to direct viewers to subscribe
  • YouTube Social Profile Icon using the Nissan White 2D Flat on Red Logo
  • 2 suggested videos

Be mindful of the spacing guidelines of the Nissan Brand End Slate.

Refer to the Youtube Elements video for additional information. YouTube Elements Guide

YouTube Shorts

YouTube Shorts is format that allows audiences to quickly engage with vertical content that are up to 60 seconds. The recommended aspect ratio on Shorts is 9x16.

When developing YouTube shorts please use the following suggestions as a guide:

  • Embrace a LoFi approach to video creation.
  • Try to avoid overly fancy set-up, glamour shots or overly produced content.
  • Show “behind the scenes” content. This can be in the form of bloopers form or archival footage.
  • Always add a soundtrack to your content like voice over, sound effects and music, provided you have rights to this music/ sound effects and voice over.
  • Ensure content is seen within the viewable area.

Fan Engagement Recommendations

  • Remove all comments or posts containing foul or offensive language.
  • Remove all comments or posts that contain links — the origin of the link is unknown, and it may be malicious.
  • Remove all spam and promotional comments or posts.
  • With the exception of the first three points, avoid deleting fan posts and comments.
  • Fans will complain and rant, but in order to appear transparent these should be dealt with by the Community Manager or followed up by the wider Customer Service Team.
  • Remember to track and monitor the performance of your content. This is hugely valuable; you can use your learnings to inform future content.
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